One of the great parts of our business is the chance to travel…it’s not for nothing that we named the company Road Pictures many moons ago.
EP Greg Malone recently had the pleasure of shepherding a four episode web series for McDonald’s…”What’s Cooking.” Yes, McDonald’s is a giant company…but that company is made of real people cooking real food for its guests. And that story was in the creative hands of director/DP Sarorn (Ron) Sim CSC. It took us from the beaches of Santa Barbara to hip streets of Brooklyn, with stops in the fields of Salinas, the potato harvest in Idaho and kitchens in Chicago.
Ron, who both works as a DP for other directors in the Road crowd (and a long nationwide client list), and steps out as a director/DP, has amazing story of his own…from a refugee camp in Thailand to the striving streets of Windsor and Toronto and now to the middle of America.
McDonald’s came about thanks to Ron’s expertise in moving fast and making the world look beautiful at the same time. Among the entries on his lengthy CV was a stint as one of two lead DPs on Eric Ripert’s glorious food/travel series, Avec Eric. Ron was nominated for the prestigious James Beard Award for Food Cinematography. Folks at Purple Strategies in Chicago came across his work and the rest was a whirlwind tour of America and its farmer-entrepreneurs. And some pretty darn good content that makes you hungry.
Three episodes are online now. Click the link below to see what came of our efforts!